Effective Date: 1 December 2024

At J Smith Studios, we are committed to protecting your privacy and data. This policy outlines how we collect, use, and safeguard your information when you visit our website or use our services.

1. Information We Collect

We may collect:

• Your name, email, and phone number
• Booking and session details
• Images captured during sessions
• Website usage data via cookies and analytics

2. How We Use Your Data

We use your data to:

• Deliver and manage photography bookings
• Communicate about sessions and updates
• Send promotions or newsletters (if opted in)
• Improve website performance and service quality

3. Legal Basis for Processing

We process your data under:

• Consent (marketing preferences)
• Contract (service fulfilment)
• Legal obligations (recordkeeping)
• Legitimate interest (business operations)

4. Data Sharing

We do not sell your data. We may securely share data with:

• Secure cloud storage providers
• Print labs for product fulfillment
• Website analytics services

All third-party services comply with UK GDPR standards.

5. Data Security

We protect your data through:

• SSL encryption on our website
• Encrypted cloud-based storage
• Restricted internal access
• Regular data reviews and backups

6. Cookies

Our site uses cookies to:

• Monitor traffic and user behaviour
• Improve browsing experience
• Track marketing effectiveness

You can manage or disable cookies in your browser settings anytime.

7. Your Rights

You have the right to:

• Access or correct your personal data
• Request deletion of your data
• Withdraw consent at any time
• Lodge a complaint with the ICO

8. Data Retention

• Booking and customer service data: 6 years
• Image files: 24 months unless agreed otherwise
• Newsletter subscriptions: until you opt out

9. Changes to This Policy

We may update our policy from time to time. The latest version will always be available on www.jmithstudios.co.uk.

10. Contact

For questions about privacy or your data, contact:

Alexander James Smith
📧 alexander@jsmithstudios.co.uk
📍 27 Badger Way, Blackwell, Bromsgrove, B60 1EX